Paul Rand’s logo for IBM is among the most recognizable bits of branding in the world. It’s a wordmark, after all. You can’t mistake it for anything other than “IBM.” But if you turn the camera 45 degrees and look at those exact same letters from overhead? All you’ll see are a few random dots of silver.
The branding, audio, and design agency Why Do Birds just released an interactive quiz, which renders some of the world’s most iconic logos, like IBM’s, from a view above. The project is a bit of self-promotion: a riff on the “bird’s-eye view” the agency brings to branding. Check some of them below. Source