Combining these two ideas is the newly built restaurant Haymaker in Charolette, NC. Haymaker is located in The Ascent in Uptown — a 33-story, mixed-use/apartment high rise in a LEED Silver building — near BB&T Ballpark. With families living just upstairs and the goal of bringing in as many local farm selections as possible, Haymaker is like the modern version of my dreams. Led by chef William Dissen, the Haymaker kitchen reinterprets the bounty of the Piedmont area and Appalachia, and explores the local foodways, both historic and present, across the region.
Before opening Haymaker, it was time to think about the branding and make sure it mixed the space’s modern design with the traditional farming practices of the restaurant. Amy Pastre, head of branding firm Stitch Design Co., was entrusted with bringing Haymaker’s vision to life. “Chef William Dissen reached out to us,” Amy begins. “We loved working with him! He’s an expert at tapping into local farms and purveyors, creating a sustainable farm-to-table menu featuring the freshest ingredients to craft seasonal menus. We had an introductory call and felt immediately connected to the project. He reached out to us knowing the location and that he wanted to create a restaurant experience that would bring together the Piedmont area and Appalachia to Charlotte. He wanted our help creating a brand that would represent both historic and present food cultures from that region.” Full article here.