What do you picture when I say the word bike? A two-wheeler, has a handlebar, a sinuously streamlined type that brings to mind street racing and the total sensation of being a badass. That is the basic meaning we have actually all matured with but what is essential is our interpretation of the bike. This analysis is where imagination fulfills reality and designer Joey Ruiter’s production has brought us NOMOTO– a design that focuses on the metropolitan environment rather than the vehicle element to develop this surprising e-bike!
The metropolitan environment, when not took a look at from drones is generally a wash of grey with walls filled with graffiti that doesn’t always equal the Banksy level we envision. Joey Ruiter took motivation from this modern-day world, making the motorcycle pure transport– a component that carries you and otherwise just mixes into the area. Ruiter and his J.RUITER studio’s approach is about “trying to press style to the point of not existing.” This viewpoint is the framework around which the bike in fact acts as a canvas for the graffiti, with its seats providing some street-side rest. While the geometric, large style is nearly reminiscent to the Tesla Cybertruck in its very little appeal, the purpose here is not to bring in however to distract to the level we do not even acknowledge it (although this is one time where we truly will need a locating app to discover this hiding bike!) The bike is a totally operating piece, with an unique button that makes the motorcycle rise, turn its seat out and basically converts from a stranded piece of furniture to metropolitan transportation. Being an electric bike, it is actually quite practical with dedicated space to keep your possessions in the front and back ‘baskets’ produced when the bike transforms. This style is really an e-bike entirely stripped down to the basics– a rectangular shape with air vents and screws popping out, but there is an intrigue in this design and it will be displayed at the Moto MMXX reveal coming up on August 21, 2020.
” I wanted to create a piece that is museum-worthy that’s entirely undetectable therefore familiar, you’re just going to stroll past it,” states the Michigan-based designer. As someone who takes a look at item style on an everyday basis, I can safely state Joey has achieved his aim. Something’s for sure, this style will make me do a double-take anytime I see an abandoned graffiti-covered grey bench on the street!
Designer: Joey Ruiter of J.RUITER Studio
